Advertising & Public Relation campaign
Golden Dolphin 2009
Advertising campaign
1. Billboards
Type of advertisement: Outdoor billboard 3x6m
Quantity: 120
Advertising location (addresses): Central part of the city, main city’s roads, at the entrance/gates to the city
The period of positioning: 1st December 2008 – 1st February 2009
 
2. Outdoor banner
Type of advertisement: banner 1x10m
Quantity: 10
Advertising location (addresses): Central part of the city
The period of positioning: 10th February – 20th February
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3. The underground railway
Type of advertisement: sticker 30x40sm
Advertising location: Zamoskvoretskaya line (one of the most populated lines)
The period of positioning: within February 2009
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4. Outdoor displays
Type of advertisement: light-emitting diode display 11x8m
Advertising location: Central part of the city
The period of positioning: 10th February – 20th February 2009
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Public Relation campaign
Targeted mass-media:
Block advertisings/TV & radio commercial were put up in the following mass-media:
(the period from October 2008 to March 2009)
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«Mir podvodnoi ohoty»
«Batiskaf»
«Predelnaya glubina»
«Neptun-XXIvek»
«Octopus»
«Puteshestvie po svetu»
«Voyaj I otdyx»
«Aquatoria of luxury life»
«Fototravel»
«Total DVD»
«ProSystemGuide»
«Rybak rybaka»
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«Fotodelo»
«Russian ZOOM»
«PROKino»
«Foto Business News»
«Potrebitel. Foto&Video»
«Digital Camera»
«iVAN»
«Ocean TV»
«Tourbusiness»
«Turisticheskii Olimp»
«Mobile News»
«Water Bazaar»
«Lovchii»
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«Rybachte s nami»
«Osnovnoi instinct»
«Rybolov Elite»
«Sportivnoe rybolovstvo»
«Bolshaya rybalka»
«Ohota I rybalka»
«Gazets rybaka(AIF)»
«Rybalka na Rusi»
«Safari»
«Rossiskaya ohotnichya gazeta»
«Poplavok»
«Rybatskoe podvorie»
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Traditionally, the project promotion in common mass media begins at the same time as outdoor advertising starts in the city
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Block advertisings were put up in following international magazines: |
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«Vash Dosug»
«Viva!»
«Where?Moscow»
«AirUnion Magazine»
«Aeroflot Premium»
«TimeOUT»
«Best Life»
«Trud», «Trud7»
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Octopus France
Ploungesout Int
Taucher.net
Diveinside.de
Submarine
DEEP
Apneaworld
Wetpixel
AsianGeo
ScubaDiverAA
Nurkowanie
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Unterwasserwelt
Scubaboard
DiveNewZealand
Dive Pacific magazine.
X-ray magazine
U/W australasia
Sbvaqua
Aqua
YAM Israel
DivePhotoGuide
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Spot advertisings were
put up in following
broadcasting radiostations
(in the period from 10th to 20th February 2009):
«Shanson FM»
«Kino FM»
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Internet advertising:
«Weekend.ru»
«InOUT.ru»
«Travelforlife.ru»
«Travel.ru»
«Turizm.ru»
«Tourfinder.ru»
«Tours.ru»
«Prophotos.ru»
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Articles, TV/radio news programs, on-line press-releases, reportages which made mention about Festival’s location, date and further information were placed at following mass-media: (the period from 14th to 20th February 2009):
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«Komsomolskaya pravda»
«Vedomosti.Pyatnica»
«Ogomyok»
«Gazetа»
«Izvestiya»
«Delovaya Moskva»
«Moskovskie novosti»
«Sport-Express.Extrim»
«TV-Centre»
«TV 3»
«7 TV»
«ORT»
«NTV»
«RTR»
«VKT»
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«RBK-TV»
«Russkii Extrim TV»
«RIA Novosti»
«Interfax»
«ITAR TASS»
«CITY FM»
«Radio Sport»
«Tverskaya. 13»
«Itogi»
«TTG Russia»
«Gde Otdyhat?»
«Svoi Business»
«RussianNewsweek»
«Vechernyaya Moskva»
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As usual, the press-conference at the Opening Day attracts major mass-media, so Directorate are expecting that exponents think of some interesting materials beforehand. All stuff could be «good copies» for mass media or even complete interview with key-personality.
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